Before she knew it, Jung Da Yeon was making appearances on television, launching weight-loss books and videos, and building her very own fitness empire. Housewives all around the country followed her example and started working out in an attempt to achieve the same toned physique. She managed to lose 20 kilograms in just three months, and after posting some photos of her new self, the ambitious mother triggered what came to be known as South Korea’s “momjjang syndrome”. According to most media reports, she just woke up one day and decided to do something about her dissatisfaction with her figure and weight, and I don’t mean not looking in the mirror for a very long time but strict dieting and physical exercise. However, Jung told the Wall Street Journal she was actually motivated to lose weight to relieve back pain, and that the perfect figure was only a side-effect. In 2003, after going through two pregnancies, she weighed 70 kilograms and looked like a normal housewife. But Jung Da Yeon didn’t always look like this.
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